About Us – GENETICA

Company Name : GENETICA INDUSTRIES LIMITED

Type of Company : LIMITED.

Group Managing Director : ASHMITA IRAD ALI

Company Background

In the wake of the 1971 Liberation War, Bangladesh faced formidable challenges, particularly in the Agro-based sectors. Amidst a landscape where few companies thrived and quality production was scarce, GENETICA emerged as a beacon of innovation and excellence. Since its inception in the mid-1970s, GENETICA embraced modern technology and a comprehensive distribution network vital for propelling agricultural production. Officially commencing operations in 1979, GENETICA quickly cemented its reputation as a leader in the production, marketing, and sales of agricultural products, supporting the burgeoning needs of the Agro-based industry across aquaculture, livestock, and agricultural fields.

Quality Control

GENETICA is committed to natural, sustainable agricultural practices. Our products undergo rigorous testing to ensure they are completely natural and devoid of any hazardous substances before they reach the market. We have pioneered the move away from artificial agro-chemicals, recognizing their detrimental effects on soil integrity, environmental health, and food quality. This paradigm shift to natural products has been warmly embraced by farmers, who have seen remarkable improvements in both yield and quality, aligning with a global trend towards ecological farming practices.

Objectives

The fabric of Bangladesh is woven with vast stretches of agricultural land, with the majority of its population anchored in farming for their sustenance. Despite a rich heritage of agriculture, there exists a knowledge gap in the application of modern agro-chemicals and innovative technologies that could significantly enhance crop yields. At GENETICA, we are driven by the mission to bridge this divide. Our strategy is built on introducing high-quality materials and methods that have stood the test of rigorous experimentation and yielded extraordinary results. Our objectives are clear and focused:

● Educate: Elevate the knowledge base of farmers by raising awareness about the benefits of modern agro-chemicals and cultivation techniques.
● Acquaint: Introduce the farming community to groundbreaking ideas and agro-chemical products.
● Demonstrate: Illustrate the stark contrasts in efficiency and productivity between modern methodologies and traditional practices.
● Showcase: Provide empirical evidence of the advancements in yield and quality achieved through the adoption of these innovative practices.
● Spread: Disseminate cutting-edge agricultural technologies and the latest in agro-chemical solutions to revolutionize farming practices.

Bangladesh is a nation endowed with abundant natural resources, yet the full potential of our agrarian economy has been untapped due to a lack of awareness about optimal resource utilization. However, the advent of the science and technology era has placed new tools and agro-products within our reach. By embracing these advancements, we've observed a marked increase in crop production, surpassing yields of previous years devoid of such technologies. This boost in productivity has not only satisfied domestic needs but also allowed us to contribute to the global market, enhancing our national economy in the process.

Advertising & Communication

Reaching and enlightening farmers at the grassroots level requires a robust communication strategy. GENETICA has embarked on various educational and promotional campaigns, leveraging multiple channels such as:

● Engaging TV programs and talk shows.
● Newspaper advertisements.
● Informative radio segments.
● Distribution of leaflets.
● Strategic signboard placements.
● Captivating documentary films.
● Insightful seminars and symposia.
● Broad-reaching mass communication initiatives.

Through these efforts, GENETICA not only informs but also inspires a new generation of agriculturists to embrace advancements that lead to a prosperous future for agriculture in Bangladesh.

Business Goal

Our overarching ambition is to furnish farmers with premium-quality products at the best possible prices, enabling the cultivation of superior crops while safeguarding the environment. Realizing such an ambitious goal requires support—not just from the private sector but from governmental and institutional entities as well. Drawing parallels with India, a nation where agriculture is enshrined as a way of life and fiercely defended at international platforms like the WTO, we see a reflection of our own agricultural dependence. It's imperative that we, too, place a strong emphasis on enhancing our agricultural practices and related sectors. The immediate need is to upgrade machinery and expand production capabilities. To achieve this expansion and to truly transform agriculture into a powerhouse sector, we seek financial, technical, and marketing support from relevant authorities. GENETICA is dedicated to this cause, striving to extend its reach to the international market in the foreseeable future.